The company, however, declined to share the number of students who had taken advantage of the bundle discount so far. “We’ve been really pleased about the uptake of the original Hulu bundle, so are happy to be expanding the offering,” a spokesperson told TechCrunch. It wanted to reach them with better pricing, it says. – and clearly, the streaming services are concerned about its video plans.Īccording to Spotify, the reasoning behind a bundle has to do with the fact that college students are streaming entertainment more than any other age group. Because of Apple’s built-in advantage that comes with the iPhone, Apple Music has already outpaced Spotify in the U.S. The deal had arrived just as Spotify’s own efforts into original video were failing, and its head of video Tom Calderone was departing amid a shift in content strategy.įor both Spotify and Hulu, a bundle of music and video allows them to steel themselves against the looming threat from Apple, and its expected launch of its own streaming video service, which itself could be bundled with an Apple Music subscription. When Spotify teamed up with Hulu back in September 2017, it was the first time it had ever partnered with a streaming video service on a bundle deal. Students will need to be attending a Title IV accredited institution in the U.S. The new bundle consists of Spotify Premium for Students, Hulu with Limited Commercials, and Showtime. Now those existing subscribers as well as new ones will be able to stream from all three services when they sign up. The new deal is an expansion of the existing Hulu and Spotify bundle for students, which launched around a year ago at the same price. Spotify today is announcing a new way for students to access its Premium service, along with Hulu and Showtime, for a discounted price of $4.99 per month for all three.
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